Why is organic traffic down? And what are the exact steps you can take to fix it?
Have you recently put up a website or you have had a website and it seems like there is no traffic to it?
I will go over the main reasons why your organic traffic is down today and how to fix it.
What causes organic traffic to go down
Here are some of the biggest reasons your organic traffic has decreased.
- Your website is low or does not have enough keywords.
- Webpages are not structured right.
- Your website has a low domain authority score (low on backlinks).
- Your pages are not structured correctly.
- You don’t have a blog page.
- Your page speed is slow.
- You have broken links.
- You haven’t updated your website in years.
I will quickly go over and summarize the problem and solution to each of these issues.
You can take hours and days to figure this out yourself or you can have me do spend a week on your website and fix it.
Contact me here
Low on keywords.
Quick run down: keywords are the phrases you will be ranking for when people search you.
Some quick examples of keywords:
“dumpster companies near me”
“lawn care in North West Arkansas”
“Divorce lawyer in Wichita Kansas”
“gutter cleaning near me”
Keywords and phrases are the exact match or related phrases that you have on your website that people search.
Related: read
Key Words and Phrases Apply to SEO?
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Problem on your website:
When you don’t have enough or the right keywords your website wont rank for much.
For instance you have a very simple home page that just says a little about you, you will have a hard time ranking.
example:
There are not any keywords here, you need to have proper content structuring to your website.
Here is an overview of how this website is doing.
SEO report:
How this needs to be structured:
Amazing home page, you will notice in the first sentence their location in text, the services they offer, great H1-H2 tags, and their website is keyword rich.
SEO report:
How to improve your keyword Count.
First you need to run a keyword overview on your website. This will check for what keywords you rank for and what keywords you are not ranking for.
You can use a SEO tool such as Ahrefs or Semrush to find these words.
You will have to pay for these tools but they are vital to finding what you need on your website.
Once you have ran the report, add some of the keywords that are missing to your website content.
How do you find keywords that are easy to rank for.
Depending on how well your website is ranking today you will need to find the easiest to rank for keywords.
A KD or keyword difficulty Ratio is the score given to a name that tells you have
With website that are ranking poorly you will need to find words with a 10-25 KD and create webpages or optimize the ones you have for them.
You can do this yourself or get a professional to go in and find what you need to be writing about.
This is one of the biggest factors that contribute to your website ranking.
Your webpages are not structured right:
Why is organic search traffic down? The structure of your webpages could be the problem.
There are several types of webpages that you have on your website, I will go over the 3 simplest.
- Commercial webpages: pages you sell your product or service.
- Informational webpages: Your blog pages and information in your niche.
- Navigational: your locations, menu, services (the way your customer finds a specific page on your website).
These pages are based on the search intent somebody has when they look something up.
For instance, if somebody is trying to find a specific product, you want to see a simple webpage to a product, not a huge blog.
The flip side, if you are trying to find the best product such as “best mountain climbing shoes” you will most likely get a lot of blogs that go over the top climbing shoes.
It is all about finding what keyword you need to have and the intent that you need to write the page for.
Related, read:
Informational and Commercial webpages? what’s the difference?
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Structuring:
Commercial webpages need to be optimized with all the words around your product.
They should be simple, with call to action, or buy it now, with the link structured around your product.
You want these to be simple, have lots of semantically related keywords, and link to a blog page with more about the product.
Informational webpages are were you want to go in-depth about your products, write about topics related to your niche, and go after long tail keywords.
With these pages you can also should also dedicate a blogs to related questions people ask about your product or service.
Blogging is the best way to increase your keywords and get your website ranking.
Blog topics should go after:
- Questions about your products
- How your products work
- related topics about your products
A blog page can help your website in any niche or industry.
Low domain authority score:
A low domain authority score means your website does not have a lot of people linking to it.
Backlinks are a huge factor in how you get your website ranking.
You need backlinks from other credible sources with a high domain authority score.
Best ways to get backlinks.
There are several ways to get backlinks, one will cost you time, the other will cost you money.
The free way to get backlinks: you reach out to companies, or blog websites and ask them to guest blog for them. You write them a blog with a referring link towards your website based on your industry. The issue here is that it will cost you a lot of your time
Write quality content: write useful content informational content on your website that people can link to. This is a more passive approach since you will be waiting for people to find your content and for them to find it, it needs to rank.
The way that will cost you money: You can hire somebody to get you backlinks. The problem with this is that you need to make sure they get you quality backlinks for your website. Bad backlinks can be worse than no backlinks and effect your rankings if you have to many of them.
Related, read:
Get backlinks for your website today.
I can do backlinks and go after 1 specific keyword that you can increase your ranking for.
You will get a portal that you can access that shows all my work to be as transparent as possible.
Get started on backlinks today for your website. (link)
Blog page:
Here are three things I have seen with websites that don’t rank.
- They don’t have a blog page on their website.
- If they have a blog page it is not ranking.
- They have a blog page, but they did not structure it right and it does not help they with keywords.
If you want to increase your keywords a blog page that is structured correctly will help you.
Blog pages will allow you to go after the keywords that your commercial pages can’t go after.
It also allows you to rank for google snippets related words in your industry.
What is the work that goes into a good blog page?
10 steps to How to a good blog page should be formatted:
Here are the basics of how a good blog should be formatted and laded out.
- Do keyword research on SEMrush or your domain tools find the keywords that are easy to rank for.
- Get started with your headers, (h1-h2-h3 tags), you can do competitor research and see what header they have and format your blog along the same lines and add more.
- Write the content, you will need to add your keywords and semantically related keywords.
- Use an app like SurferSEO to add your keywords and structure your content.
- Link to other content on your website: think of making a spiderweb of links on your website.
- Find good sources to link out to on your website, do not link to your competitors.
- This will tell you how many times the keyword should be used and give you insights on what your competitors are writing on.
- Add unique pictures and infographics, use Canva to create these and water tag your domain name at the bottom of the page (add alt text to each picture).
- Meta descriptions need to have your main keyword and capture the attention of somebody looking at your page.
- Your on-page SEO score should be a 90 or above, or say (good).
By Structuring your blog in this way it will help you to be seen and significantly increase your keywords.
Related, read
Does SEO Blogging help my website?
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Your page speed is SLOW:
Why is organic search down? Page speed could be the problem.
Sometimes you don’t have an SEO problem, you have a website problem.
Having pages that are slow to load do decrease you rankings and your organic search traffic.
With slow pages you will see a bounce back, were they click on your link then shortly after click back and keep looking at other companies.
Any website will have a bounce rate of people that leave, but the higher that goes, the more likely your website will go down in traffic.
Here are some of the reasons why your website today is slow to load.
- Your pictures are not compressed.
- You have extra coding you don’t need on your website.
- you have not put a cache plugin on your website.
- your servers are slow
- you have to much content on your home page
- Your website isn’t optimized for mobile.
Here is a quick way to check your page speed today: https://pagespeed.web.dev/
This tool is free and will give you insights to how your page is doing.
If you dont know how to solve this problem on your website and it is costing your tons of money in clients, reach out to me (link)
Broken links on your website:
Broken links are when you have linked to webpages that don’t exist or the link you copied was bad.
This can also mean that your webpages are down or not working.
Having broken links on your website will make your organic traffic go down.
Check your website and make sure your links work.
Related, Read
Does blogging help my website?
You haven’t updated your website in years.
Outdated content will drive your rankings down and impact your organic search traffic.
Even content that is ranking good today can lose its positioning if it is not updated regularly.
Be sure to update and check your content often, update what you can, and add new content.
For WordPress users, update your WordPress often and back it up!
Here is what happened to a client of mine that did not backup their website.
Summary:
If you have one or more of the problems above this could be why you have a low organic search volume towards your website.
These are the major problems that effect your website and its ranking.
Making these fixes can be easy or extremely difficult but will improve your website and its ranking.
Have your website fixed today.
Sick of not getting your customers to come to you?
Notice that your search traffic is down and you need to get it fixed now?
Set up a meeting with me and I will assist you in getting it back up.
I can guarantee you I can fix and improve your website the week of your call!