Step by Step: what I would do to fix this lawyers website: apply to your website.
The goal of this article is to provide a step-by-step guide on how to improve an existing website for a lawyer.
This article is designed to help lawyers and those in the legal profession create an effective online presence.
The process involves assessing the current site, seeing what he is ranking for currently and how I would improve the website.
Note: this blog is for informational purposes on local SEO, I wish this lawyer the best.
And if your in Fayetteville Arkansas and are looking for a family law or divorce attorney check this guy out!
Website. (www.markfreemanattorney.com)
Step 1: running a domain overview on the website.
First thing that needs to be done before any SEO work on your website should take place is running a domain overview of the website.
Here is a picture of what you will see when you run this on a website.
Keywords: the phrases his website is ranking for right now.
Traffic: how many people are going to his website currently.
With a quick glance you can see that his keywords and traffic are going down.
Graph of organic search for his website.
Another graph to show the trends and how his website is doing.
So we know that keywords are down and that his organic traffic is as well.
There is a correlation here.
Step 2: Looking at the website: simple things to improve.
Problem: from the second you get on his website would you know that he is in North West Arkansas? Or the locations he serves?
Solution: I would suggest putting North West Arkansas Mark Freeman Attorney on his website.
Also, making a locations we serve webpage on his menu with all the locations he wants to serve.
This will help him rank locally and give him more keywords.
- Fayetteville attorney
- Centerton attorney
- Bentonville attorney
- ect.
Problem: this is not structured well with H-2 and H-3 tags on his website.
The “about me” h-1 tag should be an H-2 tag you should not have 2 H-1 tags on your website.
Also the “About me” should be something that can help him rank for lawyers in Fayetteville or North West Arkansas.
It appears that he wants to rank for divorce lawyer and his location is in Fayetteville so I will go with that.
If this is structured the correct way it can help him rank for more keywords on his website.
How I would do this: re-optimized home webpage.
Here is how i would fix a webpage that is not optimized for SEO.
Old home page: not optimized.
New optimized home page.
This is what his home page optimized would look like if it was SEO optimized.
Step 3: Structuring your content with the right H2 and H-3 tags.
It is crucial to you ranking that you use the correct H1, H2, and H3 tags.
By running the keyword or phrase you want to rank for in a tool like SEMrush you can optimize your website to rank better.
For example, if you have a page about divorce attorney in Fayetteville Arkansas, your H1 tag should be something like “Divorce Attorney Fayetteville Arkansas”.
Then the rest of the content on that page should include H2 and H3 tags such as “Child Support Litigation”, “Divorce and Child Custody”, “Paternity Actions” (related keywords).
By using these tags you give search engines a better understanding of the content on your website, making it easier to index them in their database.
Step 4: Understanding keywords on your website:
If you want to rank globally or locally you need to structure your website around keywords.
Keywords are the phrases people are using when they search something.
You need to do keyword research on the types of keywords you want to go after and rank for.
After finding these keywords you need to optimize your webpages so you rank for them.
Here are some keywords this attorney is ranking for, but if pages are optimized better he can rank higher for them.
Related: Read Key Words and Phrases Apply to SEO?
John Zuiker instantblogarticles.com
Keywords he can rank for easily at 5-10 position on google for:
- divorce attorney fayetteville ar
- divorce attorney springdale ar
- family law attorney fayetteville ar
- criminal attorney fayetteville ar
- criminal defense attorney rogers ar
Keyword research is finding the keywords people use and optimizing your website to rank for them.
These are some extremely low keyword difficulty keywords that he could make a webpage and rank easily for locally.
What is keyword difficulty?
Keyword difficulty is the measure of how hard the keyword is to rank for.
The higher the keyword difficulty, the harder it is to rank for.
Also, the higher your website’s domain authority, the easier it will be to rank for keywords with a high keyword difficulty.
This attorney has a good domain name score on his website and ranking for these keywords would not be hard.
Step 5: Creating commercial pages and information pages (blogs).
There is a difference between commercial and information pages.
When somebody searches a term they are looking for several different types of information.
Here are three types of search intent.
- Navigational intent (looking for a specific page)
- Commercial intent (looking for a service)
- information intent (looking to answer a question)
When creating your website you need to structure your pages accordingly to help you rank.
Related: Read 80 SEO blog ideas for lawyers to help boost your website Rankings in 2023.
John Zuiker instantblogartices.com
Having a locations page:
Having a locations page on your website is important if you are trying to rank locally.
The locations page should include all the cities and counties that you serve, as well as other relevant information such as links to local resources like libraries or restaurants in each city.
By having this information on your website it will help search engines understand the relevancy of your website and rank it higher in local searches.
Blogs on his website:
Blogs are one of the simplest ways to get more keywords on your website.
Keyword rich blogs can be made to help you rank for more on your website.
There are several informational keywords this lawyer can rank for.
If you want your blog to be successful and help you out, it needs to be optimized and structured correctly.
I would suggest that this attorney creates a blog on his website.
This will boost his keywords and help him rank for more terms.
Want a blog but don’t want to do the work?
Want a blog but don’t want to do the work and figure all this out on your own?
I have written over 70 SEO blogs that helped websites get ranked.
Contact me if you want a professional blog done without paying an arm and a leg.
Summary:
By following these steps you can optimize your content for search engines and increase your ranking potential.
Keyword research is essential for creating content that is relevant to what users are searching for.
You need to use H1, H2, and H3 tags to give search engines a better understanding of the content on your website, while also creating information and commercial pages that match user intent.
Finally, having a location page helps search engines understand the relevancy of your website and rank it higher in local searches.
Following these steps will help you increase your rankings and get more traffic to your website.
Get your website optimized and blogs made.
Need SEO work, blogs, or website optimization done?
I have written over 70 SEO blogs that helped websites get ranked.
Contact me here if you want a professional blog done without paying an arm and a leg.