What happens if you have broken links on your website?
Broken links on your website can have a major impact on your search ranking.
Broken links, also known as bad links, are links that no longer work, so it leads the person to a blank page or an error page.
When there is a broken link on any given web page, it indicates to a search engine that the content of that page is outdated or irrelevant.
This can lead to a lower ranking in search results since search engines prefer pages with current, relevant content
Broken links also decrease user experience as visitors are taken away from the intended destination and potentially dissuade them from staying on your website.
Therefore, it is important to identify and fix any broken links on your it effects your ranking.
Many websites have broken links but don’t check or update their website often enough to realize it.
In short, broken links hurt your ranking and drive away potential customers, always check often for bad links on your website.
Related: Read Key words and phrases and your SEO.
What a bounce rate from a website is and does it effects you?
A click back from a website is when someone clicks on your page but quickly leaves.
This is registered in the form of a “bounce rate” by search engines.
A high bounce rate can indicate to search engine algorithms that your website content may not be relevant or useful for users, which could lower your search ranking and reduce your organic traffic.
It’s important to monitor your bounce rate and click backs because it can be an indication that visitors are not staying on your website for very long.
This could suggest that users have encountered a problem with your website, such as slow loading times or broken links.
It is therefore essential to ensure that your website runs efficiently.
Check your google analytics to see your bounce back rate.
If its extremely high and you don’t know what to do, consult an SEO expert.
Related: Read does SEO Blogging help my website?
Why people may be leaving your website fast.
One of the most common reasons why people may be leaving your website quickly is slow page loading speed.
Many users will become frustrated if a page takes too long to load, leading them to click away and look for a better website experience elsewhere.
Also, outdated content can cause visitors to lose interest and leave quickly. If you don’t provide your visitors with fresh, relevant content then they may move on to find it elsewhere.
Broken links can be a major cause of website abandonment.
Anyone who has come across a broken link on a website you see the site as frustrating, unprofessional, and a loss of business for the owner.
For anyone who runs your website, check your google analytics/ search console to find and fix your bad links.
Best ways to keep people on your website for longer.
Here are some of the best practices to keep people on your website for longer.
- Make sure your website has a fast loading speed, there are plugins you can get for this.
- Fix all broken links on your website.
- Add more photos, this keeps people on for longer.
- Try not to have huge paragraphs of “meaningless fluff”.
- Make sure people know what you do as soon as they get on your website.
- Make sure your website is mobile friendly, as this is the fastest growing platform.
- Provide fresh and interesting content to keep people coming back.
- Add social media buttons so they can easily share your content with others.
- Add an email signup form so you can stay in touch with your customers.
- Have a call now button on your website that people can quickly call you.
For people that don’t want to spend months learning local SEO, and hours trying to figure out your website, set up a meeting with me here.