“Why do you need to regularly update your website? We haven’t touched it in years and we are doing fine.”
Updating your website helps to improve SEO, security, user experience, branding, and keep you ahead of the competition.
Here are the top 5 reasons you need to update your website regularly.
1. Your SEO will tank if you don’t!
Search Engine Optimization (SEO) is a way to make your website more likely to show up when people use search engines like Google, Bing and Yahoo.
This is because search engines use algorithms, which are a set of rules, to decide which websites are the most relevant and credible.
However, these algorithms are always changing, so it is important to keep your website updated with the latest SEO best practices.
There are a couple of things you can do to improve your SEO. For example, regularly update your website with new content, and make sure your website works well on mobile devices.
2. You can get hacked and lose your reputation!
Websites are vulnerable to being hacked or breached.
This means that people can get into your website and see things that they should not be able to see.
To prevent this, you need to regularly update the software and plugins for your website. This is especially important if your website collects sensitive information, like personal or financial data.
3. People will wonder if you are even in business.
People expect websites to look current, be easy to use, and have the latest information.
If a website looks old, is hard to use, or has old information, people will leave and not come back.
“I have seen hundreds of websites where they had a blog, and it says posted 2016, and im looking at it in 2023. They haven’t updated their website in 6 years so you wonder, are they even in business?”
Updating your website regularly with new content and making sure it is easy to use will help keep visitors engaged and coming back.
4. You are endangering your online persona!
Your website is usually the first place that people see when they learn about your company.
It is important to keep your website updated with the latest information and trends. This way, your website will show people your company in a good light.
Doing this will help people trust you and believe what you say. This could lead to more people buying what you are selling.
What could happen if you don’t update.
When you don’t update your website and people notice it what is going through their heads.
This company is supposed to be professional but their website looks like it dates back to the first computer.
How are your customers supposed to trust you if your whole online persona looks like garbage.
You need to show your customer that you are the best and convey that through your website.
5. The difference of being ahead or behind your competition.
If you want to stay ahead of your competition you need to keep your website updated and ahead of your competition.
Your competitors are likely also regularly updating their websites.
It is important to keep your website updated so that you are not left behind your competition.
This way people will still think of you as being relevant and a good choice in your industry.
If you dont…
Your competition is one click away from you!
If you decide to go the cheap route and leave your website outdated your customer is just going to go to the guy who looks better.
You need to be the guy that your competitors traffic is going to, not the other way around.
Related: Read what are key words and phrases and how they apply to SEO.
Summary.
It is important to regularly update your website.
This will help improve your website’s SEO, security, user experience, branding, and keep you ahead of the competition.
Remember that a website is not something you only have to work on once. You will need to keep working on it even after it is first created.
This means you will need to budget for regular updates and maintenance.
Doing this will help your website stay successful in the future.